Socially Responsive Marketing^TM: Doing Better By Doing Good^TM

Fresh Marketing leads companies to meet the growing demand for social responsibility in ways that resonate deeply with their consumers and build brand value and sustainability.

Today’s empowered consumers are driving profound cultural shifts in the marketplace: shifts that are transforming relationships between companies, brands and society. In the wake of mega-mergers, corporate scandals, marketing overload and technological advances, consumers are becoming more skeptical and marketing resistant. These same conditions have also spawned an era marked by a growing emphasis on ethics and values. Increasingly, businesses are looking for new ways to reach consumers and regain their trust, while consumers are looking for businesses to step up their commitment to social stewardship.

Fresh Marketing is passionate about helping companies inspire brand loyalty and build brand value by defining and integrating Socially Responsive Marketing^TM efforts that speak directly to the passions and concerns of their stakeholders.

SOCIALLY RESPONSIVE BRAND AUDIT

Fresh Marketing’s Brand Audit addresses the following questions:

• Are your stakeholders aware of your values and commitment to good corporate citizenship?
   
• Are your socially responsible efforts relevant and memorable to your consumers?
   
• Do your philanthropic contributions and cause related marketing efforts translate into sales and increased customer loyalty?

Socially Responsive Marketing’s^TM consumer-based approach identifies a crucial intersection -- precisely where the important needs, expectations and social values of your customers meet the qualities and strategic positioning of your brand.  We apply fresh thinking and solid marketing expertise to this synergistic intersection to identify marketing opportunities that are authentic, highly relevant and aligned with both your customer’s social values and the strategic positioning of your brand.

Our unique Socially Responsive Brand Audit provides a measurement for assessing the perceived “social value” of a brand through an important lens, the eyes of its own customers, employees and stakeholders. This evaluation reveals the impact of current CSR efforts on a brand’s value and provides an important benchmark for future efforts.

SOCIAL RECIPROCITY CONSULTING SERVICES

At Fresh Marketing, we ensure you communicate a social vision that is authentic, highly relevant and aligned with both your customer’s social values and the strategic positioning of your brand.

We consult with companies to maximize their social responsibility efforts by targeting opportunities that capitalize on the unique social “voice” of their customers.

 

“A clear and compelling social vision is critical to a brand’s
value and sustainability.”
Shari Aaron, CEO Fresh Marketing

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