Popular E-mail Marketing Services
While social media is growing at a very rapid rate, email is still one of the simplest and easy ways to reach a customer base. There are a number of popular programs for email marketing and newsletters. A good program should have the capability to customize email templates written in HTML, have subscription management, offer anti-spam tools and have reporting capabilities. Below are three of the best and most popular systems out there.
MailChimp
MailChimp boasts over 400,000 users, making it popular for everyone from sole proprietors to monster corporations. The user interface is flexible for building templates, and it meets the other basic requirements. Other features that make MailChimp one of the best include a powerful API that allows a number of third party features, the ability to use an RSS feed to email and a great mobile web app for smartphone management on the go.
Campaign Monitor
Campaign Monitor exceeds the basic requirements and has over 100,000 users. Additional features are plentiful and at a competitive price. Campaign Monitor offers unlimited mailing lists, is whitelisted with most major ISPs to bypass spam filters and also has fantastic API/third party integration allowing you to utilize a personal database if you wish. Notable users include Ebay, Facebook and Twitter.
Emma
The final service is Emma, a service that meets all of the major requirements and markets to small businesses rather than monster corporations. The service is simple and sleek, offering a stylish design and some of the best customer service out there. The emails are not quite as easy to customize, but sending the emails is easiest with this system. Other notable features include tracking measures, embeddable surveys and forms and the ability to schedule mailing for special events.
Email marketing is a necessity for any business, no matter how big or small. A good email marketing system should offer customizable templates, great subscription management, reports on emails and anti-spam tools. Three of the best services are MailChimp, Campaign Monitor and Emma. Remember to always do your research before making any final decisions on an email marketing service.