Fresh Marketing

OUR TEAM

Shari Aaron, Founder Fresh Marketing

Shari Aaron, Founder
Fresh Marketing

Companies’ futures are increasingly intertwined with needs and demands of society. Values conversations are difficult to assess - often the intangibles, for which measures are still being built. Companies need to benchmark the value drivers around sustainability and determine how they best translate to their key business efforts.”

Shari, Founder Fresh Marketing, is an innovative, strategic thinker who excels at helping clients uncover driving consumer forces, identify changing marketplace dynamics and strengthen collaborative relationships between consumers, companies, non-profits and the media. Her work focuses on helping clients to see the value of sustainability and how this translates to meeting new customer expectations and marketplace realities.

As a former partner at Yankelovich and Director of Account Planning at Ogilvy & Mather, Shari has had the pleasure to serve an array of distinctive clients including American Red Cross, CITI, ClimateCounts.org, CSRwire, CT Green Building Council, Future Media, Hasbro, Kraft, Liz Claiborne, Saks Fifth Avenue, StartingBloc, P&G (Clairol), The Princeton Review, The Toy Industry Association, Random House and Trick or Treat for UNICEF, Uncommon Schools.

Shari helped to incubate StartingBloc and JustMeans, organizations dedicated to social enterprise, teaching, empowering and connecting emerging leaders, enabling them to drive positive social change throughout their lives and careers.

Shari’s latest work includes 2008 Corporate Sustainability Employee Study and Consumer Studies regarding the Conscious Shopper Awakening. She runs a panel of Conscious Shoppers to enable companies to connect their products and messages to this growing mindset. Shari has also been involved with the greening of schools, developing Green School Toolbox (www.greenschooltoolbox.org), a collaborative site to inspire parents to become sustainability captains for their schools.

Shari is an active member of the Women for Social Entrepreneurship in New York City and Net Impact Professional Chapter. Shari has been part of Stakeholder Teams for CERES. Shari is a board member of Grass Commons and works to support public education.

Recent Accomplishments:

2008 Corporate Sustainability Employee Study: “Employees Want The Change”

“Conscious Shoppers” Panel – an innovative research offering to help companies vet their sustainability messages, platforms and products

Spearheaded Panel on Conscious Consumer Awakening at Columbia University, April 2008

OUR VISION

Typical approaches to marketing and branding are no longer effective; a new paradigm is needed to regain consumer trust and loyalty. Advances in technology have produced a wave of independent and hyper-informed consumers. These consumers, disenfranchised by corporate scandals and advertising overload, are turning to organizations they perceive to be responsible citizens that share their social values.

Good corporate citizenship and social responsibility are framing consumer assessments of brand identity and reputation and are increasingly impacting purchasing decisions and brand loyalty. Companies who embrace this growing trend by assuming ethical leadership and social stewardship position their organizations for long-term growth and viability.

Fresh Marketing’s consumer based strategies help companies gain the competitive edge. Our mission is to deliver insightful, innovative and measurable strategic branding, market research and Socially Responsive Marketing^TM solutions that increase brand value and maximize the marketing efforts of companies and not-for-profit organizations.

OUR GUIDING PRINCIPLES

Creative and Forward Thinking: It is imperative to keep ahead of the traffic and abreast of the trends. We lead our clients to insightful, innovative solutions to gain the competitive edge.
Client Satisfaction: Fresh Marketing is an established, proven company that has served our clients with dedication for more than fifteen years. Our clients speak for our results.
High Level of Expertise: Principal and senior level managers work directly with all clients. Our distinguished clients include blue chip companies, not-for-profit organizations and top tier advertising firms.
Results-Oriented: Our goal is to provide measurable marketing solutions, meet time and budget constraints and positively impact the triple bottom line (economic, environmental and ethical sustainability).
Social Reciprocity: We foster progressive, synergistic relationships between companies and stakeholders to ensure our clients “do better while doing good.”

The Dow Jones Sustainability Index found that “companies that focus on a triple bottom line outperform other companies in the stock market.”